Category: Uncategorized

  • Ai4 2026: AI got fast. Companies still slow.

    I came back from AI4 in Las Vegas with an uncomfortable feeling. While we spent the last few years discussing how quickly artificial intelligence was evolving, the real problem began to emerge on the other side. AI got fast. Companies are still slow. AI4 is described by its organizers as the largest artificial intelligence conference in…

  • Your store is open. But does AI know that?

    Your store is open. But does AI know that? Your store may be open, fully stocked, competitively priced and delivering excellent service. Even so, for a growing number of consumers, it may simply not exist. All it takes is for artificial intelligence to be unable to find it, understand what it offers or confirm whether…

  • Ecommerce still searches for words. Consumers are already searching for context.

    For a long time, product registration was treated as an operational task. Name, code, brand, dimensions, color, material, category, subcategory, price, inventory, image, and a technical description good enough to feed the ERP, publish the product on the ecommerce platform, and make the item available online. It worked for years. But it worked for an…