Category: Uncategorized

  • 10.10, 11.11 and 12.12 are already on shoppers’ phones. What about physical stores?

    For years, brazilian retailers approached the final quarter with three dates in mind: Children’s Day, Black Friday and Christmas. They still matter. But while stores plan those campaigns, shoppers are getting invitations to buy on three other dates: 10.10, 11.11 and 12.12. It is a change in the calendar that could also change when people…

  • NRF Europe 2026: 10 important insights for you business

    NRF Europe did not bring new topics. It brought new consequences What really changed in the conversations about artificial intelligence, customer experience, stores, and expansion Customer experience, omnichannel retail, artificial intelligence, data, loyalty, and emotional connection are not new topics for Brazilian retail. Nor is it new to say that physical stores will remain relevant,…

  • The Cyrano Effect: Is your audience falling in love with you AI?

    In Edmond Rostand’s play Cyrano de Bergerac, Christian was young, handsome, and in love with Roxane. But he did not have the words to win her heart. Cyrano did. So Cyrano began writing the letters that Christian signed. Roxane fell in love with the intelligence and sensitivity behind those words, believing they belonged to the…