Retail isn’t just about selling anymore—it’s about understanding behaviors, leveraging data, and designing experiences that truly engage.

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Category: Future of Retail

  • When the market walks on eggshells, those who step firmly leave paths behind

    The world is tiptoeing. The global stage today is marked by political noise, economic tension, and social fatigue. Markets are reacting more to fear than to vision.From the U.S. to Europe, from China to the Middle East, decision-makers are no longer guided by boldness — but by caution disguised as prudence. The return of Trump…

  • It’s not about GEO or SEO. It’s about IAO.

    Since last year, the term GEO (Generative Engine Optimization) has been gaining traction among marketing and technology professionals. The concept seems logical: if SEO optimized content for search engines, then GEO would be the natural evolution in the era of generative AIs. However, there’s a troubling issue with this narrative: language models don’t function like…

  • In a challenging year, inertia is not an option.

    The 2025 consumer doesn’t intend to spend less — they intend to spend smarter. More rational, more demanding, and more cautious, they expect brands to act proactively rather than hide behind economic uncertainty.This week, President Donald Trump announced a series of significant trade tariffs: a 10% tax on all imports, with specific increases of 20% on…