Category: Future of Retail

  • It’s not about GEO or SEO. It’s about IAO.

    Since last year, the term GEO (Generative Engine Optimization) has been gaining traction among marketing and technology professionals. The concept seems logical: if SEO optimized content for search engines, then GEO would be the natural evolution in the era of generative AIs. However, there’s a troubling issue with this narrative: language models don’t function like…

  • In a challenging year, inertia is not an option.

    The 2025 consumer doesn’t intend to spend less — they intend to spend smarter. More rational, more demanding, and more cautious, they expect brands to act proactively rather than hide behind economic uncertainty.This week, President Donald Trump announced a series of significant trade tariffs: a 10% tax on all imports, with specific increases of 20% on…

  • 5 truths that sound like lies in retail (but aren’t)

    Today is April 1st — April Fool’s Day. But what you’re about to read is 100% true. The kind of truth that stings a little. That makes you shift in your seat. But that absolutely needs to be said — especially if you’re in the retail game. Over the years, through keynotes, consulting, and long…