Retail isn’t just about selling anymore—it’s about understanding behaviors, leveraging data, and designing experiences that truly engage.

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Category: Future of Marketing

  • The Mistake That Could Turn Your Retail Media Strategy Into a Complete Failure

    The Golden Promise of Retail Media Retail media is being hailed as the next big revenue stream for retailers. The idea? Transforming sales channels into advertising platforms where brands compete for prime visibility at the exact moment of purchase. Sounds like a goldmine, right? After all, who wouldn’t want to tap into a high-margin revenue…

  • Why Marketplaces Must Adapt to Survive Social Selling

    The Marketplace Empire is Under Threat For years, marketplaces were the ultimate revolution in digital retail. Amazon, Mercado Libre, and Alibaba not only dominated e-commerce but also redefined how we shop. They created a model where stores no longer needed to attract customers — shoppers were already there, ready to buy. The game seemed won.…

  • Why Customers No Longer Search: The Rise of AI in Shopping

    If You’re Still Waiting for Customers to Search, You’ve Already Lost. Until recently, selling meant attracting consumers — whether to a physical store or a website. Customers would search, compare, and choose. But now, they no longer do that — AI does it for them. Agent Commerce — or, for those who prefer a localized term, Agentic Commerce —…