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Category: Future of Marketing
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Most people still think prompts are simple commands.But the truth is: a prompt is the new creative brief — and like any brief, it can be shallow or strategic. That’s where I bring in a concept from outside the AI world: 5 sigma. In statistics, sigma represents the variation of a process.The higher the number, the lower the…
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The world is tiptoeing. The global stage today is marked by political noise, economic tension, and social fatigue. Markets are reacting more to fear than to vision.From the U.S. to Europe, from China to the Middle East, decision-makers are no longer guided by boldness — but by caution disguised as prudence. The return of Trump…
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Since last year, the term GEO (Generative Engine Optimization) has been gaining traction among marketing and technology professionals. The concept seems logical: if SEO optimized content for search engines, then GEO would be the natural evolution in the era of generative AIs. However, there’s a troubling issue with this narrative: language models don’t function like…
