Retail isn’t just about selling anymore—it’s about understanding behaviors, leveraging data, and designing experiences that truly engage.

Latest

When AI Becomes Autonomous, Will There Be Anything Left for You?

The dashboard blinks. AI adjusts the campaign budget, pauses ineffective ads, and reallocates spending to maximize sales. In customer service, an autonomous agent resolves issues before anyone notices. In finance, payments are processed, invoices sent, and reports consolidated.

This scenario isn’t real yet. But soon, it will be.

And when it is, what exactly will your role be?

If all you do is give commands, your days are numbered.

We are still learning how to use AI. Models like ChatGPT, Midjourney, and coding copilots have made automation accessible, but they still require someone to tell them what to do.

That won’t last much longer.

Autonomous AI agents are emerging. Unlike LLMs that only suggest, these systems will execute tasks without waiting for human approval at every step.

And when that happens, professionals who only “know how to use AI” will realize they are no longer needed.

The shift: from operator to strategist.

If AI is taking over execution, humans must evolve. The new roles are clear:

  • Evaluators: Oversee AI agents, fine-tune rules, and ensure they operate efficiently.
  • Orchestrators: Design processes where multiple AI systems work together, integrating tools and optimizing results.

Now, a warning: if you think being “good at giving AI commands” is enough, you’re wrong. Soon, AI won’t even need that.

Think about it.

Are you preparing to direct AI, or just playing with prompts?

Because when autonomous agents become reality, AI will already be doing your job — better than you.

And if it make you think, make it happen!
Caio Camargo


Descubra mais sobre Retailnomics.com

Assine para receber nossas notícias mais recentes por e-mail.

Posted in , ,

Leave a comment