If You’re Still Waiting for Customers to Search, You’ve Already Lost.

Until recently, selling meant attracting consumers — whether to a physical store or a website. Customers would search, compare, and choose. But now, they no longer do that — AI does it for them.

Agent Commerce — or, for those who prefer a localized term, Agentic Commerce — isn’t just a trend; it’s a radical shift in how consumption works. Instead of people browsing stores or websites, AI agents anticipate needs, filter options, and complete purchases. The consumer simply approves — or doesn’t even have to.

If your business still depends on traffic, SEO, and traditional persuasion, bad news: your brand will only exist if AI decides it deserves to.

Customers No Longer Search. They Receive.

Think about how grocery apps work. You decide you want apples, but the delivery worker selects the best ones for you. You don’t waste time picking the freshest — you just expect the best choice within your needs.

Agent Commerce operates on the same principle but at a much larger scale and fully automated. Consumers no longer have to visit websites or compare products. AI understands their profile, cross-checks data, analyzes options, and delivers the best solution — whether it’s sneakers, a smartphone, or an insurance policy.

This shift is irreversible.

• If your business still relies on traffic, forget it. Traffic no longer exists.
• If you expect customers to compare competitors, forget it. AI does that for them.
• If your strategy is based on search, you’re fighting against a behavior that no longer exists.

Scrollrooming: The Era of Passive Discovery

Modern consumers don’t search; they discover. This is already happening on social media. You don’t open Instagram or TikTok to look for a product, but it appears in front of you — and before you know it, you’re buying.

If showrooming was about testing products in-store before buying online, now we have scrollrooming. Consumers scroll through their feed, and as they do, AI-driven recommendations suggest hyper-personalized products based on their behavior. The purchase decision happens right there — without needing to leave the digital environment or do further research.

This behavior is already dominant:

• 83% of Instagram users discover products without actively searching.
• TikTok has become Gen Z’s Google, where recommendations replace searches.
• 58% of consumers now use generative AI instead of Google to find products and services.

Consumers are no longer moving through a traditional sales funnel — where they go through awareness, consideration, and decision stages. They simply scroll, find, and buy. If your business still depends on ranking on Google and paying for traffic, you’re already losing sales without realizing it.

What Will You Do?

Agent Commerce isn’t a passing trend — it’s completely redefining what it means to sell. If your business isn’t recognized and recommended by AI, it ceases to exist for modern consumers.

So, the real question is: Are you ready to be chosen by AI, or will you keep waiting for a customer who no longer searches?

If it make you think, make it happen!
Caio Camargo